American Wrestling Association (1981–1983)


After filming his scene for Rocky III, against McMahon's wishes, Hogan made his debut in the American Wrestling Association (AWA), owned by Verne Gagne. Hogan started his AWA run as a heel, taking on "Luscious" Johnny Valiant as his manager, but AWA audiences loved the muscular and more charismatic Hogan, and soon the AWA's bookers were compelled to turn Hogan face. Using "Eye of the Tiger" as his theme music, Hogan soon became the promotion's top babyface, and throughout 1983, he engaged in a big feud against AWA World Champion Nick Bockwinkel and his manager Bobby Heenan. Gagne, however, continued to tease the AWA audience by booking numerous screwjobs meant to keep the championship with Bockwinkel, who was a veteran of the territory and had assumed the mantle of the organization's centerpiece following Gagne's retirement from active competition. Because Hogan was not an "old school" technical wrestler, Gagne would not let him be champion. On several occasions, Hogan defeated Bockwinkel to win the title, only to have the decision later reversed. This practice increasingly drew the ire of the fans, so much so that on one occasion, according to Hogan's autobiography and other books, one crowd nearly rioted until Hogan himself calmed the audience down.[citation needed] Hogan himself also began to grow frustrated with Verne Gagne's unwillingness to give Hogan a larger share of his merchandise sales. Eventually, Gagne was finally ready to book Hogan to win the AWA title; however, according to Hogan, Gagne wanted a piece of the large money Hogan was making from his frequent trips to Japan, more control over the bookings that Hogan took overseas. Hogan refused flatly, saying he didn't need the AWA title at that point. Also according to Hogan in his autobiography, Verne wanted Hogan to be brought into the family by marriage before handing the AWA title over to him. Hogan, unwilling to give up his life as a bachelor just for the world title of the AWA, continued to turn down the belt. Shortly after these attempts to woo Hogan into giving Gagne more of a share of his profits and booking in Japan and attempts to bring him into the Gagne family, Hogan was lured back to the Northeast by Vincent K. McMahon, who had just recently purchased the WWF from his ailing father. Over twenty years later, just prior to Hulk Hogan's WWE Hall of Fame induction in 2005, the revived AWA, under the authority of owner Dale Gagne (real last name: Gagner), relented and acknowledged the legitimacy of Hogan's two title wins over Nick Bockwinkel, making him a two-time AWA champion. This resolution, however, has been regarded as apocryphal to most as the resurrected AWA is generally regarded as an entirely different body than the Verne Gagne-owned AWA of old. As recently as the release of the DVD The Spectacular Legacy of the AWA, interviews between Hogan and the Gagnes show that there is still animosity between both parties, indicating the unlikelihood Hogan's AWA title reign would have been retroactively instated under the original ownership. The WWE also sought legal action against Dale Gagne, due to alleged trademark infringement, which calls Gagne's claims to ownership of the AWA into doubt, and as such may render the resolution moot, as the WWE only recognizes twelve American world titles being attributed to Hulk Hogan, and the AWA World Title is not among that number.